Google Plus and Facebook Advertising In Miami

The next incarnation of the social network has burst onto the scene in the form of Google’s new Google+ network.  So far, it is getting mixed reviews (see http://searchengineland.com/google-the-good-the-bad-the-ugly-83630,  and http://softwareas.com/google-plus-the-good-and-the-bad) and many are delaying their painful social network migration.   It seems that the Google+ is stuck in limbo right now, as there hasn’t been THAT much buzz, or at least signs of an exodus from Facebook.  Many have to wonder how Google+ can differentiate themselves, and show some value to increase its numbers?  The only value Google can REALLY PROVIDE, is successful online advertising solutions. 

The Google Advertising Network has become a cash cow for companies that know how to utilize  it properly.  And it seems that more small businesses are showing interest in Google+ than your run of the mill social networker.  Google+ will be capitalizing on this…and it’s a safe bet that Google’s advertising think tank is figuring out a way to make Google+ more alluring than Facebook’s model.  If they can show businesses solid ROI, they will be able to pull from Facebook’s steady stream of advertising dollars.  Facebook has yet to really make their online marketing and advertising model work, by the way.  Sure, it’s making Facebook money, but is it really making small businesses money?  Some consider it to be a slight step up from advertising on Craigslist.  There is an unspoken stigma about their advertising model, and it is getting very old to facebook users.

One thing is for sure, Google+ has a dragon to slay in Facebook.  Search Engine Marketing in Miami, and elsewhere,  is being driven by Google.  If they are going to slay the dragon, they must focus on what they do well.  Unfortunately for those who hate advertising, it is SEM.  We’ll leave it up to them how to incorporate it into Social Media.

***Update***
CEO admits Google+ is a giant advertising database.