Click Here to Order: The Secret Ingredient To Local Restaurant Success.

As I've gotten older, and my trusted army of gadgets have coddled me more and more, I've begun to loathe the age old act of ordering the pizza.  I can't stand having to enunciate and repeat "Pepperoni and Pineapple!" to a teen age girl who is trying to concentrate on my order while changing her relationship status on facebook...again.  It is such a pain to have to spell my address over and over and over.  Don't even bring up having to pay by credit card!  Forgetaboutit.

So, it pains me when I go to my favorite pizza joint's website and they do not have an online ordering application.  If I want to order online, I've gotta order from the big chains. And, being that I am a complete food snob, this is unacceptable.  So I find myself having to talk to the nit witted, and sometimes incoherent cashier, wasting valuable time that could be spent watching the latest and greatest viral video.  The Big Delivery Guys know I don't want to talk to that nincompoop.  In fact, one of their commercials tells me all the time that I'll get my pizza "My Way, Right Away."  Well my way is on the internet.  Thing is, I don't want their pizza, I want good pizza.  Local pizza.  And I'm not the only one.

According to a study conducted at Cornell University, a survey of 470 internet users indicated that just under half of them have used their computers and/or cell phones to order food.  It is time for the local pizza joint to get in the game!  This is a simple business development tool, which is easy, affordable, and effective.  Many restaurants are ignoring this solution; assuming it is too expensive.  However, ordering food online is the type of solution which will pay for itself within the first year of implementation.  By maximizing your website's productivity, saving money will be in your near future.  Take another look at the Cornell Study. College towns are a hub for food delivery services.  Upwards of 50% are ordering online, and that number is growing by the year.  Does your business want a slice of that proverbial [pizza] pie?

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