Monday, October 17, 2011
Thursday, September 8, 2011
SDSol specializes in Custom Software Development, Mobile Apps, and strategic E-Commerce Solutions. We increase revenue for small, medium, and large businesses all over the world. Our certified software developers create new and innovative business applications every day.
Wednesday, August 17, 2011
SDSol recently conducted an experiment in the social media advertising realm. For lack of a better term, let’s just call it the “get a free toaster when you open a checking account” approach. In an attempt to attract new IT customers, our marketing team launched a Facebook advertising campaign in order to get rid of some soon to expire gift cards. We at SDSol were shocked by the response – or lack thereof.
Periodically, Google will send companies like SDSol complimentary gift cards to lure new advertisers to their Adwords service. SDSol had a bunch that were just sitting in a desk about to expire. Being that it is the end of the summer, and IT business has been a bit sparse, we thought it would be a great idea to give them to the business community in South Florida. We targeted business owners in Coral Gables, offering the following: “$100 gift card with every tech support estimate. Only 10 gift cards left.”
This writer did not expect to get rid of all 10, however, after 2 weeks, we had not received ONE call or form fill for tech support! We were happy to get several new followers on our Facebook page…but not one call or form fill?
The campaign reached over 60,000 pairs of eyes in the Greater Miami area. So SDSol would like to pose the question, why didn't the experiment work? Was it not the right venue or website to advertise in this way? Was it not directed at the right demographic? Does the ad play like a cheap ploy?
Bottom line is, this is a reflection of not only an economy in the dumps, but a general "advertising is not cool" opinion that has, and always will be part of the public marketplace. The preceding quote is even one of the most memorable lines in "The Social Network," ironically about Facebook's attitude towards advertising. For now, SDSol will seek other methods to market its gifts to prospects and customers.
Wednesday, July 27, 2011
CEO admits Google+ is a giant advertising database.
Thursday, July 7, 2011
So, it pains me when I go to my favorite pizza joint's website and they do not have an online ordering application. If I want to order online, I've gotta order from the big chains. And, being that I am a complete food snob, this is unacceptable. So I find myself having to talk to the nit witted, and sometimes incoherent cashier, wasting valuable time that could be spent watching the latest and greatest viral video. The Big Delivery Guys know I don't want to talk to that nincompoop. In fact, one of their commercials tells me all the time that I'll get my pizza "My Way, Right Away." Well my way is on the internet. Thing is, I don't want their pizza, I want good pizza. Local pizza. And I'm not the only one.
According to a study conducted at Cornell University, a survey of 470 internet users indicated that just under half of them have used their computers and/or cell phones to order food. It is time for the local pizza joint to get in the game! This is a simple business development tool, which is easy, affordable, and effective. Many restaurants are ignoring this solution; assuming it is too expensive. However, ordering food online is the type of solution which will pay for itself within the first year of implementation. By maximizing your website's productivity, saving money will be in your near future. Take another look at the Cornell Study. College towns are a hub for food delivery services. Upwards of 50% are ordering online, and that number is growing by the year. Does your business want a slice of that proverbial [pizza] pie?
SDSol Technologies provides dynamic mobile and web based solutions in today's tech driven world.
Miami Web Development
Tuesday, June 28, 2011
Join him in the WNED studios on July 19th for this exciting event. Space is limited so please RSVP for WNED: A Taste of Tuscany right away!
If you would prefer to connect with Romeo in Tuscany, Italy instead please book an Italian cooking vacation here.
Tuesday, June 7, 2011
The average website user will be unaffected and the actual transition is a ways away.
SDSol Technologies is glad to participate as it gives us yet another leg up on the competition in our Miami server configuration and management work.
Stay tuned for an update tomorrow.