Google Plus and Facebook Advertising In Miami

The next incarnation of the social network has burst onto the scene in the form of Google’s new Google+ network.  So far, it is getting mixed reviews (see http://searchengineland.com/google-the-good-the-bad-the-ugly-83630,  and http://softwareas.com/google-plus-the-good-and-the-bad) and many are delaying their painful social network migration.   It seems that the Google+ is stuck in limbo right now, as there hasn’t been THAT much buzz, or at least signs of an exodus from Facebook.  Many have to wonder how Google+ can differentiate themselves, and show some value to increase its numbers?  The only value Google can REALLY PROVIDE, is successful online advertising solutions. 

The Google Advertising Network has become a cash cow for companies that know how to utilize  it properly.  And it seems that more small businesses are showing interest in Google+ than your run of the mill social networker.  Google+ will be capitalizing on this…and it’s a safe bet that Google’s advertising think tank is figuring out a way to make Google+ more alluring than Facebook’s model.  If they can show businesses solid ROI, they will be able to pull from Facebook’s steady stream of advertising dollars.  Facebook has yet to really make their online marketing and advertising model work, by the way.  Sure, it’s making Facebook money, but is it really making small businesses money?  Some consider it to be a slight step up from advertising on Craigslist.  There is an unspoken stigma about their advertising model, and it is getting very old to facebook users.

One thing is for sure, Google+ has a dragon to slay in Facebook.  Search Engine Marketing in Miami, and elsewhere,  is being driven by Google.  If they are going to slay the dragon, they must focus on what they do well.  Unfortunately for those who hate advertising, it is SEM.  We’ll leave it up to them how to incorporate it into Social Media.

***Update***
CEO admits Google+ is a giant advertising database. 

Click Here to Order: The Secret Ingredient To Local Restaurant Success.

As I've gotten older, and my trusted army of gadgets have coddled me more and more, I've begun to loathe the age old act of ordering the pizza.  I can't stand having to enunciate and repeat "Pepperoni and Pineapple!" to a teen age girl who is trying to concentrate on my order while changing her relationship status on facebook...again.  It is such a pain to have to spell my address over and over and over.  Don't even bring up having to pay by credit card!  Forgetaboutit.

So, it pains me when I go to my favorite pizza joint's website and they do not have an online ordering application.  If I want to order online, I've gotta order from the big chains. And, being that I am a complete food snob, this is unacceptable.  So I find myself having to talk to the nit witted, and sometimes incoherent cashier, wasting valuable time that could be spent watching the latest and greatest viral video.  The Big Delivery Guys know I don't want to talk to that nincompoop.  In fact, one of their commercials tells me all the time that I'll get my pizza "My Way, Right Away."  Well my way is on the internet.  Thing is, I don't want their pizza, I want good pizza.  Local pizza.  And I'm not the only one.

According to a study conducted at Cornell University, a survey of 470 internet users indicated that just under half of them have used their computers and/or cell phones to order food.  It is time for the local pizza joint to get in the game!  This is a simple business development tool, which is easy, affordable, and effective.  Many restaurants are ignoring this solution; assuming it is too expensive.  However, ordering food online is the type of solution which will pay for itself within the first year of implementation.  By maximizing your website's productivity, saving money will be in your near future.  Take another look at the Cornell Study. College towns are a hub for food delivery services.  Upwards of 50% are ordering online, and that number is growing by the year.  Does your business want a slice of that proverbial [pizza] pie?

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