Abe Peck, the reason why our marketing manager’s missives are [usually] typo free, deserves congratulations on the launch of Medill on Media Engagement. The book is a collaboration of many of the best and brightest professors from Northwestern’s journalism school, and draws on nearly a decade of research carried out at Northwestern University’s Media Management Center.
Clarence Page, who has won more Pulitzer Prizes than I have seen, says
“With groundbreaking research, lively anecdotes and real-world ideas, this book offers a fresh and insightful look at what today’s media audiences seek. Beneath the surface of an audience’s quest for useful news and information lies an appetite for a memorable and shareable experience. This book will help you to know it when you see it.”
Highly recommended for content creators, whether online or off, it is available on Amazon. Medill on Media Engagement is the book to buy to become a better writer, editor, or even blogger.
Suzanne Peck, the reason why our marketing manager exists in the first place, deserves congratulations as well. She, along with her BFF and colleague Penelope Wong, released Ruff: A Lost Dog Tale. Ruff is a fun, informative read which gives concrete strategies to manage change in both the professional and personal realms.
Suzie Reider, who as Head of Advertising of YouTube clearly knows what she is talking about, calls Ruff
“A cheerful, quick read. The tale reminded me of Maurice Sendak's writing, while the workshop portion is clear and well presented-tackling core workplace issues of alignment, difference, power, collaboration, courage and teamwork.“
Did I mention Ruff accomplishes this through amusing parables involving canine characters? Ruff: A Lost Dog Tale is highly recommended for those looking for a lighthearted business book like Who Moved My Cheese but better, funnier, and more interesting.
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