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Showing posts with label miami it support. Show all posts
Showing posts with label miami it support. Show all posts

Wednesday, August 17, 2011

Can't Give Away Free Money on Facebook: An Experiment


SDSol recently conducted an experiment in the social media advertising realm. For lack of a better term, let’s just call it the “get a free toaster when you open a checking account” approach. In an attempt to attract new IT customers, our marketing team launched a Facebook advertising campaign in order to get rid of some soon to expire gift cards. We at SDSol were shocked by the response – or lack thereof.

Periodically, Google will send companies like SDSol complimentary gift cards to lure new advertisers to their Adwords service. SDSol had a bunch that were just sitting in a desk about to expire. Being that it is the end of the summer, and IT business has been a bit sparse, we thought it would be a great idea to give them to the business community in South Florida. We targeted business owners in Coral Gables, offering the following: “$100 gift card with every tech support estimate. Only 10 gift cards left.”

This writer did not expect to get rid of all 10, however, after 2 weeks, we had not received ONE call or form fill for tech support! We were happy to get several new followers on our Facebook page…but not one call or form fill?

The campaign reached over 60,000 pairs of eyes in the Greater Miami area. So SDSol would like to pose the question, why didn't the experiment work? Was it not the right venue or website to advertise in this way? Was it not directed at the right demographic? Does the ad play like a cheap ploy?

Bottom line is, this is a reflection of not only an economy in the dumps, but a general "advertising is not cool" opinion that has, and always will be part of the public marketplace. The preceding quote is even one of the most memorable lines in "The Social Network," ironically about Facebook's attitude towards advertising. For now, SDSol will seek other methods to market its gifts to prospects and customers.

Tuesday, June 7, 2011

SDSol Wishing You a Happy Early IPv6 Day!

SDSol Technologies is pleased to be participating in IPv6 Day tomorrow, June 8th. This is the test date for ISPs, hosts, and individual website owners to switch over to the new version 6 internet protocol. For more information visit the Internet Society website .



The average website user will be unaffected and the actual transition is a ways away.

SDSol Technologies is glad to participate as it gives us yet another leg up on the competition in our Miami server configuration and management work.

Stay tuned for an update tomorrow. 

Wednesday, May 11, 2011

Google I/O Announces Chromebooks...and New Business Model for Chromebooks

Day 2 of Google I/O is bringing some interesting news. Google took the opportunity to unveil their new Chromebooks  which are lightweight. browser-only computers. Currently models are being manufactured by Samsung and Acer, with a June 15th launch scheduled.

Google is pitching them as a saving grace for IT managers, claiming the cloud storage and browser-only functionality will do away with the long load times, viruses, malware, and endless updates and patches found on most platforms. The downside, of course, is that the Chromebooks do not run traditional PC software. Of course, companies like Citrix Systems are developing virtual PC solutions to overcome this. I'm interested to see how other web based software developers will take to the new platform.

Even more of a shocker to computer repair and IT support companies  is the business model Google is running with on these. They are using a subscription model that offers the Chromebook, use of the management console and Google Apps, and online storage for $28/user/month.

More interesting developments to follow from Google I/O. You can tune into the webcast at http://www.google.com/events/io/2011/index-live.html

Wednesday, December 29, 2010

Web Browser Roundup

It's been a fascinating year on the web (as always.) True HTML5 functionality is on the horizon, Groupon reportedly turned down a multi-billion dollar offer from the folks at Google, Zeynga increased their worth by billions through online agriculture, and WikiLeaks had their crack at changing diplomacy forever. None of this would have been possible without the under appreciated web browser. Let's talk a look at how our windows to the world changed this year:

Opera:
The Norweigan browser, is something of the underdog in the race. It is kind of hard to tell why though. Opera 11 was released to very strong reviews and opened up the platform to extensions. Opera 11 has the best tab and window management of all the browsers in my opinion. Opera is the preferred browser on the Nintendo Wii, which gives it major cool points.
Typical user: Cool teenagers and efficient Sweedish efficiency type of people.
Motto: "Look at what I am using and you are not!"

Microsoft Internet Explorer:
Microsoft did not release a significant update in 2010, only pushing minor security and stability releases. Most of the talk was regarding IE 9, which is still in Beta. The 9th go round of the browser everyone loves to hate will have a new interface and expand it's capabilities by the use of HTML5. Interestingly enough, it is rumored that it will only be available to Windows 7 and Vista. Planned obsolescence much?
Typical user: At work browsers and non tech savvy users.
Motto: "If it ain't broke, don't fix it. If it is broke, don't fix it either."

Mozilla Firefox:
Firefox really expanded this year. Personas and a wealth of extensions make this browser the most "fun" of all of them. The 3.6 update saw HTML5 compatibility and much faster Javascript processing. Firefox 4, which was released in beta, is slated for an early 2011 release. I think when released Firefox will see their market share climb even further.  
Typical user: Ordinary, web savvy person.
Motto: "Hello World"

Google Chrome:
It was a very busy year for Google's baby. Using an agile rapid release plan Google aimed for a new stable build release every 3 months, which they achieved. We went from Chrome 3 to Chrome 8 in a year. Updates included themes, better tabs, bug fixes, and integrated Adobe PDF and Flash Player.
Typical user: Cool techy who knows a few Linux commands.
Motto: "sudo"

Apple Safari:
Safari had a slow year. Safari 5 debuted in June, featuring usability and performance improvements as well as HTML5 compatibility. Apple did introduce the Safari Developer Program this year, (finally) releasing an extension builder tool.
Typical user: Apple fan boys.
Motto: "I <3 Steve Jobs"

Of course, the best browser doesn't matter if no one uses it, so let's take a look at market share for November 2011.

From Wikipedia
Blog stats


From our main site, www.sdsol.com
Congrats SDSol.com visitors, we break the trend and prefer Firefox to IE.

Happy holidays!

Monday, November 29, 2010

3 Net Security Tips I Fail to Follow

Yesterday’s denial-of-service attack on Wikileaks got me thinking about computer security and what I should be doing differently. While that attack is of a different methodology (essentially too much traffic at once) most end-users, if attacked, will fall prey to a password attack, so let’s start there. The fact that even Wikileaks, an uber-secret place where security is tantamount and many bright minds work, was vulnerable to a known method underscores just how unsecured we may be online.

In a separate recent Apple Store fiasco, Gawker reported that many store users who had their iTunes linked to PayPal, which was then linked to their bank account, were defrauded out of their savings. It is reported that many accounts were cleared entirely. It’s not known right now where the actual security breach occurred; were the Apple servers actually compromised, or were only the low hanging fruit of users with bad passwords targeted? Either way it is a cause for concern, and net users should make sure to protect themselves out there.
See below for some tips that you may find helpful. Have one of your own? Share it in the comments section.

Your primary email needs a unique, robust, and secure password.
For scammers and phishers the key to the city (your city) is gaining access to your primary email account. From there they can simply click the “lost password” link on your favorite websites to reset your password. This makes the damage two-fold; not only is someone posing as you online, they have also locked you out of your accounts. It can take months, or even years, to fully recover from an email intrusion. A good email password should not be shared with any other accounts, not include “known” information such as birthdays, and include numbers and special characters such as $ or #.
I fail here in that while my password is very secure (something along the lines of L337h@x0r) I do share it with a few other accounts.

Always password-protect your computer.
Password protected computers aren’t just for Enron execs and cheating husbands anymore. Far from it, all computers should require a password to log-on, restart, or wake from sleep. This increases your online security in two manners. First, a password will protect you from “real world” snoops and prying eyes. Second, simply having a password will prevent most spyware, viruses, and other malware from harming or hijacking your computer. Almost all of these programs require administrator privileges to run, so if your computer requires a password prompt you should be in the clear. 
Here I again fail, but this time I at least fail with an asterisk. I do not password protect my home computer, but since it is an Apple there are very few malicious programs targeting it. Still, I should do better. 

Even the weakest part of the chain must be secured.
The credentials to your NetGear router are Admin/Password. If I had to guess the IP address is 192.168.0.1. Surprised? You shouldn’t be… why would NetGear make a default password and IP address especially for you? All areas of your network should be considered possible entry points for intruders and must be given secure passwords. Consider when you check your investment portfolio online: if your financial institution is like mine it requires you to have a robust password, unique username, and perhaps even a site key. Very secure. However, if you didn’t change that router password your neighbor could simply connect and learn these credentials as your data is passed through from your computer to the router to the modem. You didn’t even make it to cyberspace and already your personal information has been compromised.
And yes, my home router is still set to Admin/Password.
Stay safe out there friends!

The above article contains helpful hints that may work. It is not a substitute for one-on-one professional advice.

Three Ps of Protecting Your IT Infrastructure against Hurricanes.

Hurricane shutters? Installed. Two weeks worth of food and water? In the pantry. Playing cards and Johnny Walker Blue? Locked and loaded.

It would be nice if the above items alone satisfied the hurricane preparedness checklist, but alas, they do not.
Businesses must prepare in advanced for unplanned outages, hurricanes, and tropical storms. As this year's hurricane season is drawing to a close consider yourself lucky and take the opportunity to prepare for next year. Spending time in the IT world, we see firsthand how severe weather can disrupt business continuity for weeks and even months on end; if not shuttering less cash healthy businesses entirely.

Any time this topic is raised I am reminded of an old light-manufacturing client of ours whose failure to back-up properly left them without invoices, receivables, and even the strategy on how to create their products. While it is easiest to simply blame Mother Nature, most weather-related business interruptions are, at least somewhat, caused by lack of preparation and planning. The saying “Plan, Prepare, Practice” will help small and medium size business owners ride out The Big One in case we see another Andrew-strength any time soon.

Plan
A written natural disaster plan should be in place and shared with all staff members. Your plan should document important contact details (employees, insurers, vendors, and government agencies), system administrator passwords (in a safe place), and actual steps each employee should take during the time of crisis. Delegation is important, but redundancy is just as vital. Many employees will leave town, so be sure to adjust for this. Keep several paper copies on-hand both off-site and at the office as well as in everyone’s inbox.

Although geared toward nonprofits, I am a fan of the template and checklist found at www.npccny.org/info/Disaster_Planning.doc. The SBA also offers resources at http://www.sba.gov/services/disasterassistance/disasterpreparedness/index.html.

Prepare
Physical and electronic preparations are a must. Much of the physical preparation falls outside the scope of IT planning, but generally includes items such as using hurricane shutters, securing doors, and taking precautions against water damage. On the IT side of things all business should:

•    Inventory hardware and software: Create a list that documents every single piece of hardware and software your organization owns along with serial numbers. Include copies of purchase receipts. Store these in a safe off-site location.
•    Diagram your network structure: We can’t recreate your network without knowing what it looked like in the first place.
•    Invest in a UPS. A UPS, or uninterruptible power supply, keeps your electronics alive for the minutes (or longer) after power is lost. This gives critical time to save your files and power down devices. If you anticipate conducting business in the immediate aftermath of a hurricane then consider a diesel generator as well.
•    Forward your business numbers to cell phones or off-site numbers. Even during a disaster, that great sales lead may be calling.
•    Back up your data: Important data should be backed up both locally and remotely. Run regularly scheduled backups and test to make sure your backup is working properly.

Practice
Test your plan to make sure it fits your business model and to ensure familiarity with it. Keep contact and vendor info updated. Every six months or less your system should be rebuilt from the backup (on a staging server) and your employees should practice disaster drills.

Hopefully you will never have to enact your IT recovery plan. In case you do, documenting your hardware and software, keeping contact information handy, and taking backups will save your business time, energy, and money in case disaster strikes.
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The above article contains helpful hints that may work. It is not a substitute for one-on-one professional advice.

Friday, December 11, 2009

Your Miami Technology Solutions Provider

The custom software and tech support industries are often somewhat daunting to business owners in need of solutions. The triumvirate of unfamiliar terminology, fear as a motivator, and misinformation circulated by eager salespeople can lead to a negative experience. Projects being abandoned at 80% complete are far too frequent in the field. These pitfalls can be avoided. Our ten years plus delivering custom tailored solutions in Miami have given us a look into the methodology of both vendors and clients, as well as some tips for a positive experience.

Your Miami Custom Software Project:
Our typical custom software client falls into one of three categories; each brings a unique set of needs to the table.

Business owners and managers looking for tweaks to their current system:
Scope of services is very important here. Well defined guidelines are a must to define what the project entails. This ensures clear communication and a deliverable product that fixes the issues which were defined in the technical specifications. Also, a good developer will require (billable) time to fully understand the system and develop an appropriate approach.

Owners and managers looking for a new system:
Effective communication plays a large role here. A qualified software application developer will work with you to define the scope of your project. Technical specifications should be well researched on behalf of the client and signed off on before any development actually takes place. A new system, whether it be for employee scheduling, ERP, CRM, inventory management, or whatever else should enhance clients’ bottom line by increasing productivity and efficiency.


Entrepreneurs and dream-makers:
By far the most fun (and ambitious) of projects, software can represent an entrepreneur’s first big entry into building their brand. Here, it is important for a developer to take on a much more proactive approach. The dream must be drilled down into exact specifications, ensuring that the project meets or exceeds their vision. However, a good developer will often go as far as to suggest reducing the scope of the project to eliminate clutter in the application and focus on the core model. A developer, beyond coding expertise, should have experience in both management and leadership for an effective entrepreneurial solution.


Miami SEO Clients:
Honestly, those in search of a local Miami SEO company should narrow it down to about 5 vendors, one of which is SDSol Technologies. Realistic expectations are a must; SEO firms are responsible for putting eyes in front of your product, the client is responsible for a quality, saleable product. Anyone promising first-page results without an in-depth review of your website and competitive landscape should be immediately disqualified. Once narrowed down to the five or so local players look for a Miami SEO company that fits your needs and budget. Not all SEO clients are the same. Some already have a following, only needing quality keyword rich content and a bit of back linking, while new businesses may require a full-scale six month plan of attack. Rapport, realistic expectations, and a strong track record of success are all important.

Miami Website Design Company:
Websites have become the most powerful branding of the business. Depending on the industry websites can showcase corporate identity, sell a product or service, help attract new customers, or even handle billing, scheduling, file sharing, and project management needs. Vendors should be screened and happy to provide at least six examples of past work that is currently online. Also, it is important to distinguish between a web designer and a web developer. A web designer is an artist with some familiarity of HTML and perhaps Flash. A web developer on the other hand, is comfortable writing custom scripts and modules to enable clients to productively conduct business online. We at SDSol Technologies enjoy the luxury of a team approach. Our designer brings an artistic flair that matches the client’s specs, while our development team has the expertise to dig into the nuts and bolts of the most ambitious of software projects.


Miami Tech Support and Miami Computer Support:
Tech support specialists should be qualified, certified, and readily available to help with any situations that may arise. Many businesses go the low cost route and pay dearly for it. I am reminded of the old adage “if you think tech support companies are expensive, just wait until you go with a cheap one.” Very true. A tech support firm should be certified specialists for your business size, have a wide scope of expertise (troubleshooting, networking, virus…), and be available when they need them. Uptime is a must, and they should provide references to similar businesses which they currently provide support to.

Hope this helps. Feel free to contact SDSol Technologies, your tech solutions provider, with any questions you may have.
-R.P.
Is Your Net Working?