FTC Fines: Coming to a Blog Near You

Bloggers beware. The Federal Trade Commission (FTC) updated its Guides Concerning the Use of Endorsements and Testimonials to include new media, specifically bloggers. In the past these rules have governed TV endorsements and radio ads. In an interesting development the FTC is now interested in governing web posts of a paid/sponsored nature.

Typically these fines have been paid by networks or manufacturers who have the capital to deal with them. I'm interested to see how the net responds the first time an individual blogger is hit with a fine, which can be up to $11,000 per blog post.

While it does raise censorship and long-arm-of-the-law concerns this could be a breath of fresh air, as we are all tired of the endless faux reviews, fabricated testimonials, and unsubstantiated claims on the internet, particularly in the MLM sector. More to follow...

Tuscan Way -- Experience Italy as a True Tuscan

Tuscan Way offers you a unique and rare opportunity to live and experience life, as it really is, in Tuscany.

A true taste of Tuscany, where we have brought together so many fine, quaint and rich elements from within the heart of Florence itself as well as the surrounding hills and countryside.
To visit Tuscany or Italy like you have never done before, it is necessary to become immersed in the culture. This is integral to Italian tradition in general and Tuscany’s in particular. Ingredients borne from the land are a beacon for the Tuscan psyche.
For a sneak peak at what Tuscany has to offer:



Tuscan Way offers food and wine tours in the heart of Tuscany, Italy.